KTRH radio station is a great option if you're looking for news and talk stations. The station is located in Houston, Texas and has been a fixture in the community for many years. The station's slogan reads "Houston's News, Traffic, and Weather Station." It's been the home of numerous celebrities in broadcasting, including Dan Rather and Jim Nantz. Today, the station hosts a number of syndicated talkers.
KTRH has been associated with numerous major corporations and organizations in the past. It was once a CBS Radio News Station, and then an ABC News Radio Radio station. Today, it's a Fox News Radio Radio station. Dan Rather, Jim Nantz, and many other celebrity reporters have called it home. Currently, the station is owned and operated by iHeartMedia, Inc., which is also affiliated with the Weather Channel.
The station is a 50,000-watt news and talk station that broadcasts 24-hours. Although it is primarily based near Houston, the station also covers parts of New Orleans, Southeast Texas, Southwest Louisiana and Southeast Texas. This station is also the primary entry point to the Emergency Alert System for South Texas.
KTRH's slogan is "Houston's news, weather and traffic station." The station's site is filled with statistics and other interesting facts. Other than the "Houston’s Morning News" program, which starts at 5 a.m., there are several other news and talk shows. Jasons Jukebox, which airs on Tuesdays; and All Request Lunch Hour, which airs on Tuesdays. Other programs include the Clay Travis and Buck Sexton Show, and Michael Berry Show. The "This Morning, America's First News With Gordon Deal" program, airs on KPRC.
The station uses a directional pattern to concentrate its signal in Houston's Golden Triangle. During the day, the station's signal is on a clear channel, and at night it switches to a directional pattern. The station tried out progressive rock music programs when it switched to rock in 1970s. As of today, it has a strong reputation as one of the most popular radio stations in the country.
KTRH 740 - AM's most watched show, it's certainly not Houston's first news. But it is "This Morning, America’s First News with Gordon Deal." This is true if you consider that it was a good idea broadcasting this on an AM radio station. Advertisers can capitalize on KTRH's large listenership to get brand recognition by placing a sponsored advertisement on the station.
KTRH has other programming options such as the Michael Berry Show (with Clay Travis, Buck Sexton, and the All Request Lunch Hour). Another advantage of being a KTRH radio station is the opportunity to advertise on its webcast. This is a great way to reach thousands of people who listen to KTRH's webcasts. Additionally, you can get assistance from a third-party purchaser for your advertising campaign.
FAQ
What is an advertisement buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
An advertiser pays for the time they want their message to appear.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
This data can be used by the advertiser to decide which media is most effective for them. An example is direct mail that appeals to older people.
Advertisers also take into account the competition. If there are similar businesses nearby, they might choose to place their ads near those competitors.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
Advertising what is it?
Advertising is an art form. Advertising is more than selling products. It's about making emotional connections between people, brands, and each other.
Advertising is all about telling stories with images and communicating ideas.
It is important to communicate clearly and persuasively. It is important to share a story that appeals to your target audience.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
You are building a brand identity when you run a successful advertising campaign.
And this is how you become memorable. You become someone that people remember.
How can you choose your target audience?
Begin with you and your closest friends. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What problems do they have to deal with every day? Which are the smartest people working in my field? They hang out online.
Start at the beginning of your business. Why did you start? What problem did you solve for yourself, and how did you do it?
These answers will help you identify who your ideal clients are. This will allow you to learn more about your ideal customers and their motivations for buying from you.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you have identified your target customers you will need to choose the channel to reach them. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
If your company provides software to small businesses, you might consider creating a blog for those owners.
You could also create a Facebook account for teens if you sell clothing. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
You have many options to convey your message.
Is there a way for me to get free traffic?
Refers to traffic that comes from organic search results, without the need for advertising. This type is known as natural, or organic traffic. There are many options to get free traffic like article marketing and social media marketing.
Article Marketing is one of the most popular methods of getting free traffic because articles have an extremely low cost per click (CPC). The CPC is usually very cheap compared to paid ads. Article marketing is also referred to as content marketing.
Social Media Marketing - These social media sites, such as Facebook, Twitter or LinkedIn, allow you to advertise your business. These platforms allow you to share updates, photos, and establish relationships with potential customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging – Another way to generate traffic for free is to blog. You'll attract visitors if you write quality content that people enjoy reading. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing: Email marketing is a proven method to increase traffic to your website. Regular email marketing is a great strategy to increase your subscribers and ultimately sell something.
What are the basics of internet advertising?
Internet advertising is an essential part of every business strategy. It helps companies reach potential customers at a low cost. There are many forms of internet marketing. Some are free, while others require payment.
There are many ways to advertise online, including pop-up ads and banner ads. Each method has its pros and cons.
What should you know about radio advertising
You should understand how the different types of media affect each other. It is important to understand that all media forms are complementary and not competitive.
Radio is best used to complement television advertising. It can reinforce key messages and provide additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are usually shorter and less expensive.
Social media is a great way to advertise your business.
Social Media Marketing is a way to reach customers on social media platforms such as Facebook and Twitter. These networks can be targeted with keywords.
Because this advertising method costs less online than traditional methods, it's more cost-effective. You can also build strong relationships and trust with your clients, both current and prospective.
It is easy to use social media to promote your company. You only need a smartphone or computer and internet access.
Statistics
- It's 100% reliant on your website traffic. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
External Links
How To
How to advertise Facebook
Facebook is one the most used social media platforms in the world. Facebook is used by around 1 billion people each month, according to estimates. This makes Facebook one of the largest companies in the world. Facebook's unique features include chat, video call, games, and many other great features. Facebook accounts allow users to share photos, comments, send messages, play video games, and watch videos. Facebook allows businesses to advertise. These advertisements can include text ads, banner ads, sponsored stories, promoted posts, and many others.
Facebook advertising can be done in two ways. Advertising on Facebook can be paid for. There are also free ways to advertise. These are the two methods we'll discuss below.
How to advertise on Facebook using paid options
Paid advertising is paid by Facebook for each impression. You can pay either monthly or annually. Facebook offers various forms of paid advertising. These include:
Text ads - These look similar to regular text advertisements. These ads are not displayed next to newsfeed articles but appear above or beneath the feed.
Banner ads are large rectangular images that take up a whole screen page. They are usually used to advertise a particular offer or product.
Promoted Posts - Similar to regular posts, they appear at the top of the newsfeed. Businesses often use promoted posts to promote their products.
Sponsored Stories are stories that have relevant content and appear at the top users' feeds. They are paid by brands and businesses who want to reach new customers.
Advertising with free options
Facebook allows you to advertise for free using the same methods that regular Facebook. These include text ads (banner ads), banner ads, promoted post, sponsored stories and other forms.
However, free advertising cannot be used to create a customized audience. This is unlike regular Facebook. Targeting people can only be done based on their age, gender or location.
How to start advertising on Facebook
The first thing you need to do if you want to start advertising on Facebook is to sign up for an account. This will allow you to access all tools. These are the steps you need to follow in order to create an account.
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Click "Create new Ad Set."
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For your ad set, enter a name.
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Select the type (text, image or video) of advertisement you would prefer to place.
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Select the locations that you wish to target.
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Determine the budget amount.
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If you use Facebook Audience Network select it from drop-down menu.
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Click "Next step."
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Click "Review" and then click "Continue".
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Review your selections before clicking "Continue."
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Fill out any additional information.
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Click "Save All Changes"
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Wait until the expired ad campaign is complete before you begin your campaign.
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After the campaign has ended click "View Ad Statistics".
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Check the results of your campaign.
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Keep repeating steps 13-16 till you find the best setting for your business.
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Start advertising!