KFI-AM is a popular radio station in Los Angeles, CA. It broadcasts at the hour 640 AM. It is heard across most of western North America, including Arizona as well as Nevada. It's a news and talk station during the day. In the evening, it's a top forty music station. Aside from the local program, KFI supplies shows to national syndication.
KFI was Los Angeles Dodgers' primary station in 1960s. KFI aired every Dodgers match throughout the 1970s. KFI was the main source of war information in Los Angeles during World War II. It also carried the NBC network's weekend radio service.
KFI began playing adult top 40 music in the mid-1970s. Popular disc jockeys are interspersed with aggressive local sport coverage. Dave Diamond was the evening's host. Bob Shannon survived the switch and went on to become a film acting coach for Los Angeles.
"The Swingin' Years" was a nationally syndicated show for 25 years. Chuck Cecil hosted it from 1956 until the early 1970s. It aired before moving to KKJZ, Long Beach.
KFI evolved from a top-40 format to a news/talk station in the late 1970s. Scott Ellsworth's program, Scott's Place, featured jazz music. Ted Rall was also a host, as well as Charlie Fox.
Lohman & Barkley was a morning duo. They also did live call in shows. Casey Bartholomew was a board operator and wrote many popular "updates." Tim Kelly was a contributor for the Bill Handel Program.
KFI is also a pioneer in the Emergency Alert System Western U.S., providing play-byplay broadcasts and support to other stations across the Southwest. Its transmitter station is located in La Mirada (California). It turned off HD signals on August 12, 2015.
KFI offers an iHeartRadio internet streaming service. There are two local talk shows and one national syndicated show. All of the hosts hail from Southern California. Some of radio's most prominent personalities have been featured on the station.
KFI's lineup is constantly changing over the last decade. Many of the former hosts have left KFI. Others have returned. Neil Saavedra is now marketing director. Mike Nolan is now the marketing director.
In addition, KFI has added new programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He is also host of Sunday's Jesus Christ Show.
On the day of KFI's 50th anniversary, it featured interviews with former NBC Radio personalities. Ev Kelly, Tim and Mark Thompson, the "Swingin’ years," were also present. Tom Leykis hosted a political-oriented "combat radio", and was one of the guests. Dave Hull, who hosted a weekly talk show, joined the lineup in 2013.
KFI's 50th Anniversary Celebration was held at Burbank, CA radio station. KFI was purchased by Cox Broadcasting for $15 million. This was the biggest ever payment for a radio station.
FAQ
What are the basics of television advertising?
Television advertising is a powerful medium to reach many people at one time. It was also very expensive. However, it can be powerful if you use the device correctly.
While there are many types and styles of TV ads, most share some common traits. It is important to make sure that your TV ad fits into the appropriate category. You shouldn't attempt to make a lifestyle commercial the same as a product ad. Your message should be consistent throughout the entire campaign.
The second thing to remember is that the best time to air your ads is during prime-time hours. This is because viewers tend to watch TV while sitting down in front the television. They should be able to concentrate on what you are saying.
Last but not least, just because you have a lot of money does not mean that you will get great results. It may be the reverse. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. Make sure you are doing it right if you're spending a lot on TV advertising.
What is affiliate marketing?
Affiliate marketing allows you to make money by referring people to other websites that sell products or services. The product owner pays you for each person who buys from you.
Referrals are the foundation of affiliate marketing. To get people to buy from your affiliate marketing, you don't have any special requirements. Refer them to the website.
You can make money without doing any hard selling at all. It's equally easy to sell and buy.
It takes just minutes to set up an account as an affiliate.
The more people you refer, the more commission you will receive.
There are two types of affiliates:
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Affiliates who own their websites
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Affiliates who work with companies that provide products and/or services.
What is an advertisement campaign?
An advertisement campaign is a series containing advertisements to promote a product. It could also refer the entire production of such advertisements.
The term "ad" comes from the Latin word for "to sell." Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Large companies or agencies usually do advertising campaigns. They may involve many different media types, including print, television, radio, internet, etc.
Advertising campaigns usually last several months, and they have specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.
Radio advertising: What are your options?
It is important that you understand the differences between media. It is important to understand that all media forms are complementary and not competitive.
Radio advertising is best when used in conjunction with television. It enhances television by reinforcing important messages and providing additional details.
Radio listeners may find TV commercials too long. Radio ads are usually shorter and less expensive.
What is the best way to advertise online?
Internet advertising is a key part of any business strategy. It allows companies to reach potential customers at low costs. There are many forms of internet marketing. Some are free and some require payment.
There are also several ways to advertise on the internet, including banner ads, pop-up ads, search engine optimization (SEO), pay-per-click (PPC) advertisements, social media marketing, e-mail marketing, and mobile marketing. Each method comes with its own set of advantages and disadvantages.
What is advertising's basic purpose?
Advertising isn't just about selling products. It's also about creating an emotional connection among your customers and you.
Advertising is about communicating values and ideas to people who are interested in your products or services. Advertising is about changing people's minds and attitudes. And it's about building relationships.
It is all about making people feel good.
You can't sell to your customers if you don’t know their needs.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
You can then design ads that resonate with them.
What is an advertiser buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers are charged for the time their message will appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
Advertisers might have certain demographic information about potential customers. This could include age, gender income level, marital status and occupation as well as hobbies, interests, and so on.
The advertiser can use this data to determine which medium will work best for them. Direct mail might be more effective with older customers, for example.
Advertisers also check out the competition. Advertisers may choose to place ads near competitors if there are similar businesses in the area.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How to run paid advertisements
Paid advertisement is any marketing activity in the form of advertising where money is paid. This could be buying advertising space on websites, placing advertisements into newspapers and magazines, or paying someone for online promotion. However, there are many types of paid advertising, including social media campaigns, email marketing, display advertising, search engine optimization (SEO), mobile app promotion, and even influencer marketing.
Your campaign should be cost-effective and deliver the desired results. You need to assess whether the ROI (return on investment) is sufficient to justify the cost.
Before you begin a paid advertisement campaign, first determine if there are potential customers for your product/service. If you do not know, you can begin with free advertising by posting flyers in your neighborhood, making announcements to schools or sharing your message on social networks.
Knowing your target audience will help you decide the best way to reach them. You might advertise in the local newspaper classifieds if your product is organic. You might also advertise on radio or TV if your product is cosmetics.
Once you have decided on the person you want to reach, figure out what you can spend. There are several ways to calculate your budget. Another way is to divide your total budget into daily and weekly, monthly, quarter-yearly, quarterly, or annual amounts. To make it easier, you can use a spreadsheet program.