One of the most successful and versatile out of home (OOH) advertising companies, Clear Channel, is pursuing a strategy of blending the oldest forms of outdoor advertising with the most modern digital technologies. Clear Channel's most recent campaign showcases its global reach and uses the latest technology for synchronizing creative across the globe.
With the decline of print media, ad agencies have increasingly turned to billboards to deliver their messages. Advertising agencies often select billboards based on location, demographics and traffic patterns within a particular area or city.
Billboards can be a great way to reach your target audience at a low cost and high impact. However, they also are subject to competition. The price of a billboard is determined by many factors. A billboard's price is affected by its size, digital or static, as well the demographics of the audience. The cost of a billboard can also be affected by its geographic location. For example, billboards in close proximity can benefit from the same demographics as billboards further away. In addition, billboards located close to commercial establishments may be more appealing to consumers.
Clear Channel launched RADAR, a program that allows advertisers access to demographic data about billboard viewers. This program provides data analysis that is more robust and allows brands to create engaging content. Clear Channel uses RADAR to identify trends and communicate with consumers to help them create more effective campaigns. RADAR is available to a number of partners including AT&T and PlacedIQ as well as the mobile app developer Trineo. It also allows advertisers to gain access to more detailed consumer-level data, so they can target their campaigns to specific segments.
Clear Channel was the subject of a recent civil antitrust complaint by the United States. The complaint seeks to enjoin the proposed transaction on the basis that it would significantly lessen the competitive effects of the existing firms. Advertising agencies would not be able reach their intended audiences as a result. Advertising companies would likely be forced to pay higher prices due to these impacts.
The transaction would increase the number and concentration of billboards in a market, which could reduce head-to–head competition among Clear Channel and Fairway. Advertisers will not be the only ones benefiting from this transaction. According to the complaint a variety of barriers exist to entry into the billboard sector. These include regulations that restrict the construction of new billboards.
The absence of outdoor advertising in certain areas is another barrier to entry. Metropolitan markets are one of these. Clear Channel or Fairway may not be the only company operating billboards within these areas. Consequently, advertisers seeking to reach a certain demographic in a metropolitan market could find their advertising costs significantly higher.
RADAR can be integrated with PlaceIQ's mobile technology to make it even more powerful.
FAQ
Advertising: What does it mean?
Advertising is an art form. It's not just about selling products. It's about creating emotional connections between people and brands.
Advertising is about storytelling and using images to communicate ideas.
Communicating clearly and persuasively is key. Your target market should be able to relate to the story you tell.
Advertising is different than other communication methods, such as writing or public speaking.
A successful ad campaign is a way to establish a brand identity.
This is how you make yourself memorable. People want to remember you.
What do you need to know about internet advertising?
Internet advertising has become an integral part any business strategy. It allows businesses to reach potential clients at a low price. There are many forms of internet marketing. Some are free, while others require payment.
You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method has its benefits and drawbacks.
How much does it cost to advertise on social media?
Social media advertising is expensive if you choose to take this route. You'll be charged monthly according to how long you spend on each platform.
Facebook - $0.10 per 1000 impressions
Twitter - $0.20/1000 impressions (if applicable)
Linkedin - $0.30 per 1,000 impressions if you send out invitations
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube - $0.25/1000 views
Tumblr - $0.15 per 1,000 impressions for text posts.
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15-$0.20 per 1 million impressions
Tumblr – $0.15 - $0.20 per 100,000 impressions
Vimeo – $0.20- $0.25 Per 10,000 Impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg – $0.20 - 0.25 per 1000 diggs
Reddit - $0.20-$0.25 per 1000 comments
Wordpress - $0.20--$0.25 per 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is branding exactly?
Branding is a way to communicate who and what you are. It is how you make people recall you when they hear you name.
Branding is about creating a unique identity that distinguishes your company. A brand isn't just a logo. It also includes everything you do, including your physical appearance as well as the tone of voice that employees use.
A strong brand helps customers feel confident in buying from you because they know exactly what they're getting. They also feel more confident choosing your products than those from competitors.
A good example of a well-branded company is Apple. Apple is a well-known brand for its elegant design, high quality products and excellent customer service.
Apple's brand has become synonymous with technology. Apple is the brand people think of whenever they see a smartphone or computer.
When you consider starting a business, it's important to develop a brand. This will give your brand a personality.
Is there a way to get no cost traffic?
The traffic that is free comes from organic search results and does not require you to pay for ads. This is also known as organic or natural traffic. There are many methods to obtain free traffic such as article marketing or social media marketing.
Article marketing is one of the most effective ways to get free traffic. This is because it has a very low cost per click (CPC). Paying ads can be more costly than CPC. Article marketing is also referred to as content marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These platforms allow you to share updates, photos, and establish relationships with potential customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging - Blogging is another great way to generate free traffic. High quality content will draw people to your blog. You can start to monetize your blog with the sale of products or services after you have attracted readers.
Email Marketing - Although email marketing has been around since before the advent of the Internet it is still one of the most effective ways to drive traffic and sales to your site. Regular email marketing is a great strategy to increase your subscribers and ultimately sell something.
What do you need to know about print advertising?
Print advertising is a good medium to communicate effectively with consumers. Many companies use print advertising to promote their products. The goal is to get the consumer's attention.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. These ads may include sound, animation and video as well as hyperlinks.
The main types of print advertisements are classified as follows:
1. Brochures - Large format printed brochures are used to draw people in to stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues - These are smaller versions of brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. They can be given at retail outlets but must be paid for.
4. Posters - These flyers can be larger than the ones you see on the flyer. They are often displayed on walls, fences, or buildings. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail – This is a direct mailing of letters or postcards directly to customers. These are sent to customers periodically by businesses to remind them about their business.
6. Newspaper Ads are placed in newspapers and magazines. They are usually very long and contain text and images.
What is the best way to learn about television advertising?
Television advertising has the potential to reach large audiences at once. It was also quite expensive. It can still be very powerful if used correctly.
Although there are many kinds of TV ads to choose from, all share the same characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. Do not attempt to run a lifestyle advertisement as a product advert. Your message must be consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because viewers tend to watch TV while sitting down in front the television. You want them to be relaxed enough to focus on your words.
Last but not least, just because you have a lot of money does not mean that you will get great results. However, this may not be true. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. So, if you spend a lot of money on TV advertising, ensure you do it right.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How to make Sponsored Ads on Facebook
Facebook has quickly become one the most widely used social networking platforms. There are approximately 1.79 billion monthly active users in the world. The number keeps growing every day.
Facebook is free. But, if you wish to reach your audience directly, you need to pay. You can use paid advertising options such as banners, promoted posts, etc.
Log in to an existing app, if you already own one. Or click "Create New App." Follow these steps:
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Click "Add Platform", under the Apps section.
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Select "Advertising," then click Continue.
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Please complete the form and submit it.
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After approval, you will be issued a Client ID as well as a Secret Key. Copy them.
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and paste the keys into the appropriate fields.
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Select the currency and enter the name of the campaign.
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Click on "Start Campaign"
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Follow the instructions until the first banner appears. The URL will be copied and you can return to Facebook.
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Paste the code into Facebook's box.
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Click "Save Changes".
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Your ad should be now live!
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For each additional banner that you wish to make, repeat steps 10-12.
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Once the task is complete, click "Continue".
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Make sure you complete the final step before creating your adgroup.
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After you are done, click "View All Ads" and see all your campaigns.
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Click "Remove ads" next to each ad to remove it.
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If you are not seeing results after running your campaign check that you have followed the directions.
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Check the date range of your campaign.
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Be sure to set your budget correctly
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Keep your changes safe.
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Before you submit, make sure to check the settings.
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Wait for your ads to appear on your timeline.
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Congratulation on a job well accomplished!
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Let's take a look at some ways to improve your results.