KTRH is an excellent radio station for news and talk. Located in Houston, Texas, the station has long been a staple in the local community. The slogan of the station is "Houston’s News, Traffic, and Weather Station." It's been the home of numerous celebrities in broadcasting, including Dan Rather and Jim Nantz. Today, the station has a wide variety of syndicated talkers.
In the past, KTRH has been affiliated with several major corporations and organizations. It has been a CBS Radio News station, an ABC News Radio radio station, and is now a Fox News Radio channel. Dan Rather, Jim Nantz, and many other celebrity reporters have called it home. Currently, the station is owned and operated by iHeartMedia, Inc., which is also affiliated with the Weather Channel.
The station is a 24-hour news and talk station with a total of 50,000 watts. Although the station's primary location is Houston, it also offers secondary coverage to areas in southwestern Louisiana, Southeast Texas and parts New Orleans. This station is also the primary entry point to the Emergency Alert System for South Texas.
KTRH's slogan reads "Houston’s news, weather, and traffic station". The station's site is filled with statistics and other interesting facts. Aside from the "Houston's morning news" show, which starts at 5 AM, the station hosts a number of other news and talk shows. The Jasons Jukebox airs on Tuesdays, while the All Request Lunch Hour is broadcast on Wednesdays. Other programs include "Michael Berry Show" and the Clay Travis and Buck Sexton show. Another example is "This Morning, America's First News w/ Gordon Deal", which airs on KPRC.
The station uses a directional pattern to concentrate its signal in Houston's Golden Triangle. The station broadcasts on a clear channel during the day and switches to a directional signal at night. It experimented in progressive rock music when the station moved to a rock format back in 1970s. It is still regarded as one of America's most loved radio stations.
It's not Houston's morning news, but it is KTRH 740 AM's most-watched show. But it is "This Morning, America’s First News with Gordon Deal." It is the "This Morning, America's first news with Gordon Deal" broadcast. KTRH listens to a lot of people so advertisers can make use of this opportunity to build brand awareness with sponsored ads on the station.
KTRH offers other programming options, including the Clay Travis and Buck Sexton Show, Michael Berry Show, and the All Request Lunch Hour. Another advantage of being a KTRH radio station is the opportunity to advertise on its webcast. This allows you to reach thousands of people who watch KTRH's webcasts. Moreover, a third-party buyer can help you with your advertising campaign.
FAQ
What do you need to know about television advertising?
Television advertising is a powerful medium to reach many people at one time. It was also very expensive. It is powerful, however, if it is used well.
While there are many types and styles of TV ads, most share some common traits. It is important to make sure that your TV ad fits into the appropriate category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message must be consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because the majority of viewers will watch TV while they relax in front a set. You want them to be comfortable enough to listen to your words.
Don't assume that just because you have lots of money, you will achieve great results. Actually, it could be the contrary. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. Make sure you are doing it right if you're spending a lot on TV advertising.
How can you choose your target audience?
Start with yourself and those close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What are their biggest challenges? Who are my top-ranking people? You can find them online.
Return to the beginning. Why did your start? What was your problem and how did it solve?
These answers will help identify your ideal clients. This will allow you to learn more about your ideal customers and their motivations for buying from you.
To get clues about who they cater to, you can also check out your competitors' social media pages and websites.
Once you identify your target customers, then you must decide which channels to use to reach these people. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
You could create a blog if you offer software to small business owners.
A Facebook page could be created for clothing sellers. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
It is important to remember that there are many methods of getting your message across.
What is an advertiser buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
An advertiser pays for the time they want their message to appear.
They don't necessarily look for the best advertisement, but instead seek out the most effective way to reach their target market.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
Advertisers can use these data to determine the best medium for them. For example, they might decide that direct mail would be more effective with older audiences.
Advertisers also check out the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
What is advertising?
Advertising is an art form. It's more than just selling products. It's about building emotional connections between brands and people.
Advertising is about sharing stories and using images for ideas.
It is important to communicate clearly and persuasively. Also, you must share a story which resonates with your target markets.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
Because when you create a successful ad campaign, you are creating a brand identity for yourself.
This is how to be remembered. You become someone that people remember.
How much does it cost to advertise on social media?
If you decide to go this route, you should know that social media advertising is not free. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 for 1,000 impressions
Twitter - $0.20/1000 impressions (if applicable)
Linkedin - $0.30 per 1,000 impressions if you send out invitations
Instagram - $0.50/1000 impressions
Snapchat - $0.60 per 1,000 impressions ($0.40/user)
YouTube – $0.25 per 1000 views
Tumblr: $0.15 per 1,000 impressions of text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15 - $0.20 per 1 Million Impressions
Tumblr: $0.15-$.20 per 100,000 impressions
Vimeo - $0.20- $0.25 per 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20 - $0.25 per 1000 diggs
Reddit – $0.20-$0.25 Per 1000 Comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What do you need to know about internet advertising?
Internet advertising is an essential part of every business strategy. It allows businesses to reach potential clients at a low price. There are many types of internet advertising. Some are free, while others require payment.
There are many ways to advertise online, including pop-up ads and banner ads. Each method comes with its own set of advantages and disadvantages.
Is it possible to get traffic for free?
Free traffic refers to traffic which comes directly from organic search results. This type of traffic is called natural or organic traffic. There are many options to get free traffic like article marketing and social media marketing.
Article Marketing is a popular way to get traffic for free. It has an extremely low cost-per-click (CPC). The CPC is usually very cheap compared to paid ads. Content marketing is also known by the term article marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These platforms are great for sharing updates, sharing photos, and building relationships with potential clients. Many businesses decide to purchase advertising space on social media sites to reach a wider audience and at a much lower cost.
Blogging-Blogging is another great way of generating free traffic. You'll attract visitors if you write quality content that people enjoy reading. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
Statistics
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
External Links
How To
How to put ads on your website
An essential part of any company is advertising. They can help you reach new customers and keep them coming back.
Advertisements allow you to promote products and services without spending money.
Google Adsense lets you display text and images advertisements on your site, blog, forum or other online content.
Google Adsense gives you the opportunity to make revenue from every click on any ad link displayed on your site. Set up your ads without writing any code.
To get started, just sign up for a free account at www.google.com/adsense. Follow these steps:
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You can create ads with the Ad Builder tool. This tool allows you to create various ads including text, images, and interactive ads.
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Once you have created your ads you will need to upload them into your AdSense account. To upload your ads, click "Upload" on the left-hand navigation.
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Next, include keywords related to the product or service you are advertising so that it appears in search results for your specific niche.
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Finally, copy your ads and paste them into the appropriate sections of your website. After you do this, your ads will automatically be uploaded to your website.
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When visitors click on one of your ads, they'll be directed to another page on your site where they can purchase your products and services.
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You earn when someone clicks an AdSense advert.
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Click the My Account tab to see reports that detail the performance.
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You can also download your earnings as a CSV file.
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If you want to increase your earnings, you can make changes to your ads or change your target audience.
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You can also stop or delete ads at any point.
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Contact us if you have any questions.