WSB is one of Atlanta’s commercial AM radio stations. It serves as the flagship station of the Cox Media Group. This group also controls the local NBC TV networks and ABC television networks. Since the 1940s, WSB is home to the "Atlanta Braves", which is the name of the local Major League Baseball baseball team, as well as the University of Georgia Bulldogs Radio Network. In the early years, WSB was a separate programming entity, with easy listening and popular music formats, but eventually transitioned into a full service broadcast station.
The Department of Commerce provided a second entertainment frequency for local broadcasters during the 1920s. The "Red Network", a NBC radio channel, offered a variety in radio programming, including dramas, news, sports, and news. Although WSB wasn't part of the network, it was the first official television affiliate of NBC.
While the WSB list of noteworthy accomplishments is extensive, it's not hard to forget that NBC's red network was one the most innovative in the country. One of the most memorable and original examples is the trademark three tone NBC chimes by WSB. This was the first instance of such chimes being heard in Atlanta, and it may have been the most influential on the popularity NBC's flagship TV network. It is notable that WSB is the only local TV station to have a "statewide" news program. Other notable WSB alums include Wright Bryan, the first war correspondent to report on the D-Day invasion, and Russ Spooner, the first WSB morning show host.
WSB's list includes a wacky title and a slew TV-related accolades. WSB, for instance, has the distinction of being the second oldest television station south-west of Washington, D.C., along with the second-oldest signer on the air in Atlanta. WSB-TV aired for the first time on Channel 8 on September 28, 1948. In 1980, WSB was acquired by Cox and moved to Channel 2. It then switched networks with WXIA TV. The acquisition of the Atlanta Hawks was another major coup for WSB, which joined the fray in 1995.
FAQ
What is advertising's basic purpose?
Advertising is more about connecting with customers than just selling products.
Advertising is about communicating values and ideas to people who are interested in your products or services. It's about changing people's attitudes. It's all about building relationships.
It's all a matter of making people feel good.
However, if your customers don't want what you have to offer, you won't be able to sell anything.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
This will allow you to create ads that resonate with your target audience.
What do you need to know about radio advertising?
You should understand how the different types of media affect each other. Remember that media can complement each other and are not necessarily competitive.
Radio advertising can be extended to television. Radio complements television advertising by reinforcing key messages or providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads tend to be shorter and more affordable.
Is it possible to get traffic for free?
The traffic that is free comes from organic search results and does not require you to pay for ads. This is also known as organic or natural traffic. There are many methods to obtain free traffic such as article marketing or social media marketing.
Article Marketing is an excellent way to generate free traffic. Paid ads are more expensive than the CPC. Content marketing is also known by the term article marketing.
Social Media Marketing: Social media sites such as Facebook, Twitter, LinkedIn, and LinkedIn make it easy to promote your company through advertising. These social media platforms can be used to post updates and share photos. You may also build relationships with potential customers. Many businesses decide to purchase advertising space on social media sites to reach a wider audience and at a much lower cost.
Blogging - Another great way to generate traffic is blogging. If you create quality content that people love to read, visitors will find you. Once your blog is attracting visitors, it's possible to make money from it by selling products and/or services.
Email Marketing: Email marketing is a proven method to increase traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
What is branding?
Your brand is your way of communicating who you are as well as what you stand behind. It's how people remember you and your name.
Branding is about creating a memorable brand identity for your company. A brand is more than just a logo. It includes everything from your physical appearance and the voice of employees.
Because they are confident they will get what they want, a strong brand can help customers feel more comfortable buying from you. And it gives them confidence in choosing your products over those of competitors.
Apple is an example of a well-branded business. Apple's brand is well-known for its stylish design, high-quality products and outstanding customer support.
Apple's name is synonymous with technology. Apple is the brand people think of whenever they see a smartphone or computer.
Before you launch a new business, it is worth creating a brand. This will give your company a face and personality.
What does it mean to be an advertiser buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
Advertisers are charged for the time their message will appear.
They don't necessarily look for the best advertisement, but instead seek out the most effective way to reach their target market.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
The advertiser can use this data to determine which medium will work best for them. They might decide direct mail is more effective for older people.
Advertisers also evaluate the competition. If there are similar businesses nearby, they might choose to place their ads near those competitors.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What should you know about printing advertising?
Print advertising is an effective medium for communicating with consumers. Many companies use it to promote products and services. The key objective is to capture the attention of the consumer.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. They can also include sound and animation as well video and hyperlinks.
These are the main types of print ads:
1. Brochures - Large format printed brochures are used to draw people in to stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues – These are smaller versions to brochures. These are often sent to customers who have asked for information on particular items.
3. Flyers - These small pieces of paper are distributed at events like fairs and concerts. These flyers are usually free, but they must be purchased if given to retail outlets.
4. Posters – These are larger versions than flyers. They are displayed on walls, fences, and buildings. These are often created with computer software programs to grab the attention of passersby.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper Ads - These advertisements are found in newspapers and magazines. These are typically quite long and often contain text as well images.
How much does advertising on social media cost?
You should be aware that social media advertising costs money. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 per 1,000 impressions
Twitter - $0.20 for 1,000 impressions (if tweeting)
If you send invitations, Linkedin: $0.30 per 1,000 impressions
Instagram: $0.50 per 1,000 impressions
Snapchat – $0.60 per 1,000 impressions ($0.40 for each user)
YouTube - $0.25/1000 views
Tumblr Text Posts - $0.15 Per 1,000 Impressions
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15 - $0.20 per 1 Million Impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo – $0.20- $0.25 Per 10,000 Impressions
Soundcloud - $0.20-$0.25 per 1 million plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit - $0.20 - $0.0.25 per 1000 Comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
Statistics
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
External Links
How To
How do I advertise on Google?
AdWords is Google’s advertising platform that allows businesses to buy ads using specific keywords. Set up your account first. Select a campaign name and set the budget. Choose the ad type (text or image), and add keywords. Next, you will bid for those keywords. If someone clicks on one of your ads, you pay only if the click comes from a person who searched for one of your targeted keywords. This way, you get paid even when people don't buy anything.
Google has many tools available to make sure your ads are effective. These tools include Ads Preferences Manager Manager and Keyword Planner. These allow you to see what works best for your business.
A keyword planner can help you identify the right keywords for your campaigns. It also shows you how much competition there is for certain keywords, helping you decide whether or not to spend money bidding on them.
Ads Preferences Manager is available to alter settings such as maximum number of impressions per calendar day and minimum cost per click.
Analytics lets you track the performance of your ads and compare them to competitors. You can also view reports comparing the performance of your ads with others.