Influencer marketing is a highly effective strategy that can be used by any type of business. It uses social media stars to spread the word about products and services to followers. It can grow any brand, no matter its size or market.
You can find many inspirations for your own influencer marketing campaign from the best. These examples of successful influencer campaigns show how influencers can be integrated into a marketing campaign to increase awareness and engagement.
Zara - the fashion-forward clothing company - collaborated with influencers who are renowned for their fashion advice on Instagram and YouTube. The collaboration allowed Zara to tap into their followers' interest in fashion, while also gaining creative control of the content. This partnership is a fantastic way to spread the word about your brand, and increase sales.
Adidas - the sports apparel brand - was one of the first brands to use influencers to market their products and it has been an incredibly successful strategy for them. The campaign helped Adidas attract new customers and increase their sales by 24.2% in the period January 2015 to January 2016.
BECCA Cosmetics - the makeup brand - worked with Chrissy Teigen to create a new line of makeup. It was a highly successful campaign which attracted high levels of social media engagement. A collaboration with an influencer gave the brand a more intimate feeling and made it easier for the influencer to promote the products.
American Express - the credit-card company - The #AmexAmbassadors program is another great example of how influencers can help brands promote their products. The partnership has helped the company develop a strong relationship to their target audience and improve their customer satisfaction.
Gymshark - a popular e-commerce website selling fitness clothes - is another example. This influencer marketing campaign has made it possible for the brand to reach out to their target audience in an authentic way. The company regularly uses influencers who are well-known trainers and athletes to draw in new potential customers.
Blue Apron - the food delivery service - has been using influencers to promote their products since 2015. They are well-known for their long-term relationships with influencers that have established a strong brand reputation.
They don't hesitate to experiment with influencer marketing campaigns and break new ground. To maximize their impact, they chose podcasts over blog posts for 2017
Kayla Itsines, the Australian personal trainer who is also an entrepreneur, is a prime example of how social-media influencers can make their fame into a job. Her success in health and wellbeing has seen her grow to be a prominent online figure with more than 1,000,000 Instagram followers.
Weworewhat - the bottled water brand - is yet another example of a successful influencer campaign that has generated high levels of engagement on social media. The brand's collaboration with Danielle Bernstein (aka Weworewhat), a well-known fashion blogger, has enabled it to reach a larger audience of health-conscious consumers.
FAQ
How much does advertising on social media cost?
If you decide to go this route, you should know that social media advertising is not free. Based on the time spent on each platform, you will be charged monthly.
Facebook - $0.10 for 1,000 impressions
Twitter - $0.20/1000 impressions (if applicable)
Linkedin - $0.30 for 1,000 impressions if your send out invitations
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube – $0.25 per 1000 views
Tumblr $0.15 for 1,000 impressions text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + $0.15-$0.20 Per 1 Million Impressions
Tumblr - $0.15- $0.20 per 100,000 impressions
Vimeo - $0.20- $0.25 per 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg: $0.20 – $0.25 per 1,000 diggs
Reddit - $0.20-$0.25 per 1000 comments
Wordpress - $0.20 to-$0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is an ad-campaign?
Advertising campaign refers to a series of advertisements intended to promote a product. It can also refer to the whole production of such ads.
The Latin word for "to Sell" gives rise to the term "ad". The first known use was by Marcus Terentius Varro (116-27 BC), who used it as a verb meaning "to make a sale."
Large companies or agencies usually do advertising campaigns. These campaigns may include many media types such as print, television, radio and the internet.
Advertising campaigns last several months and are usually focused on specific goals. Campaigns can be targeted at increasing awareness or sales, for example.
What is advertising's primary purpose?
Advertising isn't just about selling products. It's also about creating an emotional connection among your customers and you.
Advertising is about communicating ideas and values to people who are already interested in what you have to offer. It is about changing attitudes and minds. It's all about building relationships.
It's all a matter of making people feel good.
But if you don't know what your customers want, you can't sell anything to them.
Before you begin any advertising campaign, it is important to understand your customers' needs, wants, and buying patterns.
This allows you to design ads that resonate well with them.
What should you know about internet marketing?
Internet advertising is an integral part of any business strategy. It allows companies to reach potential customers at low costs. There are many kinds of internet advertising. Some are free while others may require payment.
There are many ways to advertise online, including pop-up ads and banner ads. Each method offers its own advantages and disadvantages.
Is it possible for traffic to be free?
Free traffic refers to traffic which comes directly from organic search results. This type of traffic is called natural or organic traffic. There are many methods to obtain free traffic such as article marketing or social media marketing.
Article Marketing is one way to get free traffic. Paying ads can be more costly than CPC. Article marketing is also known as content marketing.
Social Media Marketing: Social media sites such as Facebook, Twitter, LinkedIn, and LinkedIn make it easy to promote your company through advertising. These social media platforms can be used to post updates and share photos. You may also build relationships with potential customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging - Blogging is another great way to generate free traffic. Quality content that is enjoyable to read will attract people. You can sell products and services once you have attracted visitors to your blog.
Email Marketing – Although email marketing was around long before the internet, it's still one of most effective ways to drive website traffic. Email marketing is an effective strategy to grow your subscribers and eventually sell things.
What should you know about radio advertising
You should understand how the different types of media affect each other. Remember that all media types are complementary, not competing.
Radio is best used as an extension of television advertising. Radio can complement TV advertising by reinforcing key messages, and providing additional information.
Radio listeners often find TV commercials too lengthy. Radio ads are usually shorter and less expensive.
Social media is a great way to advertise your business.
Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target specific groups within these networks using keywords.
This advertising strategy is cost-effective as it costs less than traditional methods to market online. You can also build strong relationships and trust with your clients, both current and prospective.
It is easy to use social media to promote your company. All you need is access to the Internet and a smartphone.
Statistics
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
External Links
How To
How to create sponsored ads on Facebook
Facebook is now one of the most used social networking sites. According to estimates, there are 1.79 million active monthly users around the world. This number continues to grow every day.
Facebook is free. But, if you wish to reach your audience directly, you need to pay. You can also use paid advertising options, such as promoted posts or banners.
Login to an app you already have registered. Otherwise, click "Create New App." These are the steps to follow:
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Click "Add Platform" in the Apps section.
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Click Continue, then select "Advertising".
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Complete the form, and then submit it.
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After approval, you will be issued a Client ID as well as a Secret Key. Copy them.
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and paste the keys into the appropriate fields.
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Enter the name of your campaign, and then select the currency.
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Click "Start Campaign".
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Follow the instructions until you see the first banner. Then copy the URL and go back to your Facebook page.
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Paste the code into Facebook's box.
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Click "Save Changes".
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Your ad is now live!
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Repeat steps 10-12 for each banner you would like to make.
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Click "Continue" when you're done.
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Complete the final step of creating your ad group.
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Once you're done, click on "View All Ads", to view all of your campaigns.
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Click the "Remove Advertisements" button next to any ad.
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If you don’t see results after running your campaigns, ensure that you followed all the directions.
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Check the date range of your campaign.
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You should set your budget in a sensible way.
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You can save your changes.
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Before you click "Submit", make sure to review the settings.
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Wait for your ads to appear on your timeline.
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Bravo for a job well done!
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Let's now examine some tips to help improve your results.